Once upon a time, there was a girl so enamored with the power of words that she spent her entire life befriending them, creating with them, and studying their impact on others.
Torie Hoffman
HI THERE. I’M THAT GIRL.
I use words to create stories that raise goosebumps and quicken pulses in the pursuit of something better.
As a copywriter, content strategist, and author, I live for the places where words teach us something new and, even better, inspire us to act.
Wanna know a secret? Not just any words will do.
They gotta feel it
Copywriting without emotion won’t get you anywhere. The psychology behind the words you choose and the tactics you use will make or break your campaigns. You need a writer that understands and can masterfully employ cognitive biases and the psychology of selling.
Find a principled chameleon
You need someone with a strong voice, but an adaptable one. Different mediums, funnel stages, and audience personas all require a slightly different message, but it all needs to beat from the same brand heart.
Brevity is the soul of wit
And I say that not as Polonius did. In marketing, you gotta be quick. If you can make them laugh, cry, or salivate in three sentences or less, you’re in, baby.
BABY I KNOW